Today's Deals

Gorgeous Solid Platinum 950 1mm Round Snake Chain 18 Inch List Price: $2,889.99 Sale Price: $949.99 This classic snake necklace is the perfect treat for the true platinum lover. This lovely necklace is beautifully crafted in platinum and finished with a comfortable lobster claw clasp. A plus for every jewelry collection. Platinum Solid Cable Chain 16 Inch List Price: $502.99 Sale Price: $267.99 Beautiful Solid Platinum 950 1mm Cable Chain 18 Inch List Price: $999.99 Sale Price: $317.99 This elegant casual necklace showcases the absolute gleam of lustrous platinum. A must for every stylish wardrobe. Elegant platinum cable is beautiful worn solo, or displaying a favorite pendant.

1/2 Ct Blue Genuine Diamond Engagement Ring 14KT Solid White Gold List Price: $995.00 Sale Price: $369.00 Beautiful 1/2 Carat Genuine Diamond Engagement Ring ! Solid Sterling Silver Classic Ring W Genuine Red Garnet List Price: $56.99 This fine sterling silver ring set with a genuine red garnet is perfect for everyday wear. The rich red garnet - known also as the birthstone for the month of January - has been round brilliant cut and bezel set atop the ring's sterling silver band... 1/2 CT Green Genuine Diamond 3 Stone Engagement Ring 14KT Solid Gold Sale Price: $379.00

Jewelry & Watches

One of the first occurrences of the diamond engagement (or wedding) ring can be traced back to the marriage of Maximilian I (then Archduke of Austria) to Mary of Burgundy in 1477.[30] Other early examples of betrothal jewels incorporating diamonds include the Bridal Crown of Blanche (ca. 1370–80)[30] and the Heftlein brooch of Vienna (ca. 1430–40),[30] a pictorial piece depicting a wedding couple. The popularity of the diamond ring as an engagement ring for a much wider audience can be traced directly to the marketing campaigns of De Beers, starting in 1938.[31] Such a campaign had become necessary to sell the large quantity of diamonds suddenly available because of the large diamond finds particularly in South Africa.